Most people “only know” what they read,
see, or hear in the media or what they learn from people
they trust.” — The Fall of Advertising
& The Rise of PR
Word of mouth and the media are the two most common sources
nearly everyone uses to make up their minds about many
of their decisions.
This is called “third-party endorsements”
and it’s the most powerful method of influencing
others. While you certainly don’t believe everything
you read in the paper, see on television, or hear from
the radio, you are, however, influenced by the media.
It’s the job of Public Relations to influence those
third-party endorsers (in the media as well as your next
door neighbor) to spread the word about your service or
product.
Chadwell Communications will help you
spread the word, achieve your marketing goals through
consistent, positive third-party relationship building.
With more than 30 years experience in writing for public
relations, marketing, broadcasting, publishing, video
production and the Internet, Chadwell Communications will
work with you to build positive relationships with the
press and your customers by increasing awareness, creating
perceptions, growing your revenues, facilitating entry
into new or emerging markets and maximizing product-launch
opportunities.
Call 831-524-3655 or contact us to discuss
your writing needs right away!
Contact
us for more information today!